Isabel Keim
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The Goldsmiths’ Centre launches new online courses to improve skills in the jewellery industry

The Goldsmiths’ Centre has launched its first self-paced online skills course for the jewellery industry, guiding learners on how to produce high-quality videos simply using the smartphones in their pockets.

To develop its new online skills courses, the Goldsmiths’ Centre has partnered with experts who bring their breadth of experience and insight to the jewellery, silversmithing and allied industries. These online courses provide participants with the ultimate flexibility to build knowledge at their own pace and in their own time. With a window of 3 months to access course content, learners from around the world can engage with and revisit training modules from the comfort of their workshop or studio

The first course, How to produce high-quality videos on your smartphone using iDEC®, has been developed in partnership with Brightest Bulb, the celebrated iDEC® video editing training provider. With a mixture of tutorials, quizzes and practical sessions delivered by Brightest Bulb broadcast professionals, John Dixon and Ralph Tittley, and presented by freelance journalist Rachael Taylor, the modules provide step-by-step training to shoot, edit and brand videos on Apple or Android smartphone. Over the course of 10 modules, jewellers, silversmiths and members of the industry will learn how to make their own videos, with minimal cost, that tell a story and bring their jewellery brands to life.

“We’re excited to offer our UK and global audience a more flexible and convenient way of learning online with the Goldsmiths’ Centre. This new course, developed in partnership with Brightest Bulb, is accessible from anywhere and allows you to set your own schedule, guiding you on how to create high-quality videos with minimal investment. Video has become a universal communication tool and from Instagram to YouTube and website promos, it has enormous potential to engage new customers, tell your story and keep your brand visible for longer.”

– Chris Oliver, Head of Professional Training

“This course uses the Brightest Bulb’s iDEC® (Individual, Director, Editor, Cameraperson) skills framework; a teaching method that was devised in line with the advancements in smartphone technology. It provides learners with all the key skills required to create engaging and professional looking video and we are delighted to have developed this bespoke course for the jewellery industry in partnership with the Goldsmiths’ Centre.”

– John Dixon, Brightest Bulb

To book onto the video production course, visit and to hear more about upcoming online training subscribe to the Goldsmiths’ Centre e-newsletter at