Creative Links: The Psychology of Online Sales with Zoe Cooper
- Date
- 21 Sep 2026 · 6:00PM - 8:00PM
- Price
- Pay what you can: £7 or £10
- Venue
- Online (via Zoom), UK time
- Programme type
- Talks, Business Skills Training
Join business and training consultant Zoe Cooper for this Creative Links talk exploring the psychology of online sales. Drawing on her experience in sales training for the luxury retail industry, Zoe will consider what influences customer purchasing decisions online and how this insight can be utilised to transform your digital presence.
In this talk, you’ll learn the key factors which drive successful online sales, with a focus on creating an intuitive and seamless user experience that encourages customer engagement and sales conversion. Gain insight into the importance of understanding and defining your customer base and learn to communicate in a way that resonates through the role of storytelling and imagery to build client trust.
Zoe will highlight common pitfalls that can disrupt the purchasing process online and show you how to avoid them, while exploring how to maintain brand integrity across all platforms with clarity and consistency. The session will also cover the importance of presenting your products with strong imagery and clear, informative descriptions, equipping you with practical tools to create a cohesive online presence that connects with your audience and supports sustainable sales growth.
At the beginning of the event there will be the opportunity to network and talk to peers, and at the conclusion of the presentation Zoe will be pleased to answer your questions.
FAQs:
The Goldsmiths’ Centre’s monthly Creative Links talks and networking events, designed for emerging makers and creative start-ups, provoke thoughts and questions which will enable you to reflect on where you are and how to get to where you want to be. Build your network, create links, learn to grow your business and become part of the community.
Details of our upcoming events and topics covered are listed in our What’s On. Every other month the event will be hosted online, should you not be able to attend an in-person event.
Our Creative Links series aims to link emerging makers with each other, whilst exploring key topics essential to nurturing business success. We run our events in person at the Goldsmiths’ Centre and across the UK with a range of partners, and every other month our events take place online, so that as many of our community as possible can exchange ideas, learn from industry experts, and form valuable connections.
We do not record or broadcast our events to encourage the open sharing of ideas and experiences. Popular topics will be repeated over time, so online and in-person participations can both engage in them.
We are committed to making our training programmes and events as inclusive and accessible as possible. If you have any access requirements, please inform us as early as possible and we will do our utmost to make the reasonable adjustments. While we will do our best to accommodate your needs, advance notice is essential to ensure we can provide appropriate support.
To discuss your requirements when booking tickets for our Goldsmiths’ Centre training programmes, please contact us at boxoffice@goldsmiths-centre.org
Who is the speaker?
Zoe Cooper has over 22 years’ experience in designing and delivering sales and leadership training, specifically for the luxury retail industry. With a strong understanding of the modern luxury world, Zoe has delivered courses internationally supporting clients such as Alexander McQueen, Stella McCartney, Boodles, Dover St Market and Diesel.