Creative Links: Stand Out to Sell Out
- Date
- 19 Jan 2027 · 6:00PM - 8:00PM
- Price
- Pay what you can: £8 or £12
- Venue
- Online (via Zoom), UK time
- Programme type
- Talks, Business Skills Training
Why are the most recognisable jewellers also the most commercially successful? What does signature style mean for an independent jeweller? Do you have a signature style? How does developing a distinctive visual identity translate into stronger sales, better press coverage, and long-term commercial success?
In a crowded market, being good at your craft is not enough. The jewellers building the most sustainable, sought-after businesses are the ones with a style so clear you'd know their work anywhere. In this talk, Kate Baxter, founder of The Cut London and Gold Dust, will explore why signature style is a commercial foundation, and how to build one that works for your business.
The session will cover:
- How to identify what your signature style genuinely is, as opposed to what you assume it to be.
- Why distinctiveness directly affects pricing power, press interest, and buyer confidence.
- Practical steps you can take to make more deliberate creative and business decisions through the lens of building a recognisable body of work.
At the beginning of the event, there will be the opportunity to network and talk to peers, and after the conversation, Kate will be pleased to answer your questions.
Image credit: Hide Collection by Shine alumnus Alice Biolo (c) The Goldsmiths' Centre, 2024
FAQs:
The Goldsmiths’ Centre’s monthly Creative Links talks and networking events, designed for emerging makers and creative start-ups, provoke thoughts and questions which will enable you to reflect on where you are and how to get to where you want to be. Build your network, create links, learn to grow your business and become part of the community.
Details of our upcoming events and topics covered are listed in our What’s On. Every other month the event will be hosted online, should you not be able to attend an in-person event.
Our Creative Links series aims to link emerging makers with each other, whilst exploring key topics essential to nurturing business success. We run our events in person at the Goldsmiths’ Centre and across the UK with a range of partners, and every other month our events take place online, so that as many of our community as possible can exchange ideas, learn from industry experts, and form valuable connections.
We do not record or broadcast our events to encourage the open sharing of ideas and experiences. Popular topics will be repeated over time, so online and in-person participations can both engage in them.
We are committed to making our training programmes and events as inclusive and accessible as possible. If you have any access requirements, please inform us as early as possible and we will do our utmost to make the reasonable adjustments. While we will do our best to accommodate your needs, advance notice is essential to ensure we can provide appropriate support.
To discuss your requirements when booking tickets for our Goldsmiths’ Centre training programmes, please contact us at boxoffice@goldsmiths-centre.org
Who are the speakers?
Kate Baxter is an award-winning London-based jewellery designer, consultant, and founder of The Cut London, a fine jewellery platform curating the ultimate engagement rings and jewellery from a selection of the most coveted jewellers, and Gold Dust Collective, a private community of independent jewellers, monthly expert workshops, live Q&As, industry contact lists, practical templates, and seasonal in-person events.