Shine: how to launch and showcase your collection

Each year Shine attracts an outstanding line-up of industry experts. Mentors have included:

• Toyin Laketu, fashion business and digital consultant
• Shaun Levin, novelist, creative writing lecturer and editor
• Brightest Bulb, iDEC video training provider and award-winning broadcast professionals
• Zoe Cooper, Luxury retail sales consultant
• Alison Skeates, EC One Co-founder and Director and pricing and costing expert
• Charlotte Dew, Head of Public Programmes at the Goldsmiths’ Centre
• Kay Konecna, Digital Marketing Executive at the Goldsmiths’ Centre and jewellery maker
• Isabel Keim, Head of Digital and Communications

Leading industry experts, alongside our dedicated team, will share their insights and experience with you. You’ll join a small group of like-minded peers and, with our guidance, present your new collection to potential buyers, collectors, and key figures in the industry.

At every stage, you’ll be encouraged to apply what you’ve learnt. This hands-on approach helps you build confidence, gain invaluable feedback, and develop your business skills.

The course has helped to launch high-profile careers, including those of Alice Biolo, Xinyin Chen, Makila Nsika Nkaya, Caitlin Murphy, Edwin Charmain, Kumiko Kihara, Lois Lo, Gillian Finlay, Lucy Anderson, Caius Bearder, Cameron and Breen, Ella Fearon-Low, Alice Fry, Sheng Zhang, William Sharp, Genevieve Schwartz and Poppy Norton.

For many alumni, Shine is just the beginning. Graduates are often invited to apply for our advanced training, where they receive further guidance in wholesale pricing and gain opportunities to showcase their collections through collaborations with leading retailers, such as Dover Street Market, the London Museum Docklands shop, Newby Teas, New Ashgate Gallery, and the Goldsmiths’ Fair Emerging Business Bursaries.

Shine seeks collections that demonstrate exceptional craftsmanship in design, jewellery, silversmithing, and metalwork. Applicants are considered based on their creativity, innovation, and technical skill. The exhibition highlights the work of emerging designer-makers and brands from across the UK within their first five years of their business.

Please apply if you are:

• in your first 5 years of business and a resident in the United Kingdom of Great Britain and Northern Ireland
• able to present a new collection (10 - 12 pieces) at the time of application
• committed to undertake and complete the Shine training programme
• committed to growing a business as a designer maker, jeweller or silversmith

And if your collection fits the following criteria: 

• coherent and tells a good story through the design and materials
• well-made and finished
• appropriately priced and presented
• made to sell from the Goldsmiths’ Centre Shop Talent e-commerce site Our judging panel, made up of invited guest judges,  former Shine participants and the Goldsmiths' Centre team, will assess each anonymised application based on the above criteria.