How to make the most of Facebook – Online course for Jewellers

12 Jul 2022 - 22 Dec 2022 · Self paced, Access for 1 month
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Facebook is still the world’s most popular social media platform and can help you to reach audiences far and wide. It offers many tools for businesses that can be leveraged to build an engaged community and target your ideal customer. But, with so many tools available, how do you get them set up and working effectively?

Social Media expert and Facebook-accredited trainer, Alison Battisby, will show you how to boost your brand using a range of content including video and boosted posts. She will also demonstrate how to use features including Groups, Events and Reviews.

With practical instruction, and examples of jewellery and silversmithing brands using Facebook well, this course provides an ideal guide for businesses who want to establish their presence on Facebook.

What will I learn?

This course is a detailed guide to using Facebook for your business. It consists of one video lasting around 60 minutes, in which you will learn about:

  • Facebook
  • The Facebook algorithm and how it works
  • Branding your channel
  • Facebook SEO
  • Best practice posting
  • Video on Facebook
  • Engagement
  • Events
  • Reviews
  • Facebook Messenger
  • Stories
  • Facebook Shopping
  • Groups
  • Boosted posts
  • Insights

On completing the course, you will be equipped to create or improve your Facebook presence. If you want to learn more about other platforms and how to make the most of them, you can take any of our other Social Media Platforms courses.

How do I access this course online?

Hosted on The Goldsmiths’ Centre’s Virtual Learning Environment (Moodle), the course can be accessed on any computer or smartphone/tablet with a stable internet connection and a mainstream web browser, or using the free Moodle App.

As a ‘self-paced’ online course, you can watch the video whenever you like, and as many times as you like, within the 1-month access period.

Who is the course designed for?

If you are looking to create a business presence on Facebook from scratch, or to learn more about Facebook to help improve your existing presence, this course is ideal for you. You will get more from the course if you have a business Facebook account (although this is not necessary), and you should have some experience of Facebook for personal use. Our FREE Introduction to Social Media course is bundled with this course, which shows you how to set up a Faceboook business page.

Want to book more than one space?

If you would like to sign up your team or multiple users onto this course, please do email us with details and get in touch with our box office team for rates at

Who is the tutor?

Alison Battisby is a digital marketing instructor and social media expert with over 10 years’ experience. Founder and Managing Director of Avocado Social, Alison is an accredited ‘She Means Business’ Facebook trainer, and has provided training and consultancy for a number of high-profile brands including Estee Lauder, Interflora, Tesco, John Lewis and the BBC, as well as countless small and growing businesses.

The Goldsmiths’ Centre has been working with Alison to apply her knowledge and experience to our industry. Alison has been delivering our social media business courses for several years, supporting start-up and established jewellers and silversmiths. In this latest collaboration, we have created a series of video based courses, which allows you to learn in your own time and at your own pace.

Can I receive financial support to access this course?

We believe that talent should not be held back. Here at The Goldsmiths’ Centre, we are open, accessible and inclusive to all. Our Access Grants help anyone to build thriving creative careers, supporting jewellers, silversmiths and allied industry practitioners to access our training courses for free.

If you need help to cover fees for our business and technical skills short courses, please apply for one of our Access Grants. To find out more and read our application criteria, click here:

The Access Grants are delivered by The Goldsmiths' Centre and funded by The Goldsmiths’ Company Charity.