ND Educates: How to Approach A Creative Brief for Jewellery and Silversmithing Effectively

Are you a graduate maker, from a precious metal course, planning to submit an entry to the New Designers 2021 Goldsmiths’ Company Jewellery Award or Goldsmiths’ Company Silversmithing Award? Or are you a tutor of a precious metal work course whose students are entering?

ND Educates: How to Approach A Creative Brief for Jewellery and Silversmithing Effectively

Be introduced to the design briefs and receive top tips from award-winning designer Zoe Harding on responding to a brief, presenting your ideas and curating a design board.

This talk was first shown online in May 2021 coordinated by the Goldsmiths’ Centre in partnership with the Goldsmiths' Company and Goldsmiths' Company Assay Office. 

Applications for the New Designers 2021 Awards have now closed.

Who is the speaker?

Zoe Harding is a multi award-winning jewellery design professional and Freeman of the Worshipful Company of Goldsmiths’. She has over 17 years wide ranging experience, working across all aspects of jewellery design from innovative fine jewellery to premium costume and demi-fine ranges, brand collaborations and private commissions. She is particularly experienced in remote working for brands across the globe, adapting her design handwriting to a wide variety of target audiences to further develop and enhance the clients brand DNA with desirable and relevant product offerings. Zoe is passionate about the global jewellery industry and seeks to help brands bring quality, innovative and commercial products to market.


Image credit: Zoe Harding, Gold Award in Medal Design and Winne of the Goldsmiths' Company Award (c) Photographer Richard Valencia. Images loaned from the Goldsmiths' Craft & Design Council Competition (GC&DC) in collaboration with the Goldsmiths' Centre.