Open Call for Shine 2021!

Are you a designer maker resident in the UK in your first five years of business? Have you recently developed a new collection and want to get market ready? The Goldsmiths’ Centre is delighted to launch an open call to take part in Shine 2021, an annual new talent showcase in jewellery and silversmithing, for the first time.

Image credit: Jeweller and Shine 2020 exhibitor Caitlin Hegney assembling a brooch

Shine 2021 online exhibition live: 23 September - 22 December 2021

Application deadline: Monday 21 June 2021, 5pm. 
Delivery: Online
Fee: Free for those who successfully apply. 
Shine 2021 online exhibition and selling event launch: 23 September 2021
Course, event and exhibition dates: See application for the full timetable.

Like to know more? Just talk to our team! Call 020 7566 7650 or email us

We are providing the unique opportunity to participate in an intensive, online skills training programme, covering all key aspects of presenting yourself and your work both in person and online. 

Your new collection will also be presented to potential consumers, buyers and the wider industry through our online shop, Goldsmiths’ Shop Talent, social media channels and special Meet the Maker events.  

Please familiarise yourself with the entry criteria to be in with a chance to be one of the fifteen designer makers to be hand-selected for Shine 2021. 

How do I apply?

To apply download and return the Shine 2021 application form:

Icon Shine 2021 application form (Word doc) (146.1 KB)

What criteria do I need to meet in order to be selected?

A judging panel, consisting of Goldsmiths’ Centre team members, invited guest judges and a former Shine participant, will be assessing each application anonymously based whether your collection is:

  • In the first 5 years of business and resident in the UK.
  • Committed to undertake and complete the Shine training programme.
  • Committed to grow a business as a designer-maker jeweller or silversmith.

And that your collection fits the following criteria: 

  • Coherent and tells a good story through the design and materials.
  • Well-made and finished.
  • Appropriately priced and presented.
  • Made (and available from 28th June) to sell from the Goldsmiths’ Centre Shop Talent e-commerce site.

What support will I receive?

You will receive access to an online skills training programme, delivered by the Goldsmiths’ Centre. This will prepare you for a number of practical initiatives, helping you to grow your understanding of how to develop your business both in person and online. 

Areas covered in your training will include: 

  • Presenting yourself and your work on camera 
  • Photographing your work 
  • Writing about your work 
  • Selling at a distance
  • Boosting your online presence 
  • Taking part in live events 
  • Promoting your presence at Shine 2021

Following your training, you will take part in an interview to inform the Goldsmiths’ Shop Talent blog and online events, where you will learn how to present yourself and your collections via Zoom. Finally, you will also capture photographic and filmed content for the Goldsmiths’ Centre team to transform into a promotional film and social media content. 

How do we support emerging makers?

The Goldsmiths’ Centre is a charity that supports creative and talented emerging makers offering a platform to thrive, connect and collectively grow skills and businesses. 

This year we have widened access to and the number of individuals that we support through to our programmes in recognition of the impact of the COVID-19 pandemic on the marketplace and early career opportunities.