Business Growth: Online and Offline Marketing
- 17 Apr 2018 · 10:00AM - 4:30PM
- Agas Harding Conference Room
- Event type
Join Emma Harris, former Eurostar Marketing Chief and founder of Brand & People Consultancy, Glow London, for an effective one day short course to gain invaluable insight on how to capitalise on the power of digital marketing, social media, PR and advertising.
Whether you have created a new collection, opened a store or launched a service, you will need to get the word out to your customers that you have something exciting to offer. As part of a small group of jewellers, silversmithing and allied industry professionals, start to understand your customers, what communication channels they use daily and how you can keep them engaged throughout their customer journey.
With over 20 years’ sales and marketing experience, Emma Harris will help you through practical exercises to profile your ideal customer, understand their potential buying behaviour and develop a top-line marketing strategy tailored to your business. Drawing on consumer research commissioned by the Goldsmiths’ Company, you will also gain an invaluable insight into what drives the purchase behaviour of Fine Jewellery and Contemporary Silver customers today, specifically in the jewellery market, and how best to communicate with them.
Ideal for established businesses in the jewellery, silversmithing and allied industries of 3+ years.
“Emma is brilliant. Her enthusiasm and clarity can help you to see your brand in a new light and to totally refresh your approach to your business.”
What does this course cover?
- Understanding the basic steps for putting together a marketing strategy
- Defining your target market
- Plotting out the customer profile and journey
- Defining ways to engage across that journey
- Defining a top line marketing strategy
Do I need to prepare for the short course?
Please familiarise yourself with your existing customer and their profile in order that when you progress through the short course with the tutor you can sense check how well your business fits with the principles you are learning.
Who is the tutor?
Emma Harris is most prominently known for her time as Sales & Marketing Director at Eurostar, where she spent 10 years leading the business through a commercial revolution. During her time, she transformed their sales function, led the award-winning change management programme for the move to St Pancras, digitalised their marketing strategy, helped recover the business post the crisis in 2009 and before leaving in 2012 completely redefined the brand.
In 2012, Emma set up her own consultancy, Glow London. Working with a wide variety of client and agency businesses on strategy, core positioning, change management and client services. Glow’s clients include Virgin, Lloyds Banking Group, MOBO and PWC. Recently, Emma has also delivered workshops on Branding and Marketing at the Goldsmiths’ Centre for the Business Growth Programme, and for the one-week introduction to business course Getting Started.
Emma is a Marketing Academy Trustee and Mentor, an NLP practitioner, qualified coach and trainer, a keen Spurs fan, a Mum of 4 and isn’t someone you want to go out drinking with if you’ve got an important meeting the next day.