Creative Links: The Power of Pop-Ups


Agas Harding Conference Room




6pm – 8pm, £15 (incl a glass of wine)

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Pop-Ups are a great way to create buzz and intrigue for your brand. Everyone is fascinated by buying opportunities that won’t last forever. Join curator and pop-up shopkeeper Charlene C Lam of Creative Clerkenwell and The Creative Edit as she introduces you to the power of the Pop-Up Shop for jewellers, independent designer-makers and luxury brands and how it can be an effective strategy for showing and selling your work.

Exchange ideas and inspiring conversation with other members of the Goldsmiths’ Centre ahead of the talk, which starts at 6.30pm. In our latest Creative Links talk, Charlene C Lam will then explore:

  • why you should do a Pop-Up Shop, with fascinating case studies and examples
  • how Pop-Ups can be a complement or alternative to trade shows
  • what works and what doesn’t work, sharing stories from the sales floor
  • how you, as a jeweller, independent designer-maker or luxury brands, can benefit from doing pop-ups

At the end of the talk, there will be plenty of opportunity for you to ask Charlene your questions and find out whether doing a Pop-Up is the right future choice for your business.

Charlene C Lam is a curator, creative business mentor and the "Queen of Pop-Up Shops." Under the names Creative Clerkenwell and The Creative Edit, she's curated and organised dozens of successful pop-ups featuring independent designers and makers. With a background in journalism, marketing, retail and surface/textile design, Charlene is passionate about helping people make a creative living and live a creative life. To find out more about Charlene, visit

Image credit: The Power of Pop Ups © Justin Webb Photography

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